This year’s MIDO – the biggest international trade fair in the eyewear sector – marks the debut of the eco-conscious Timberland® Earthkeepers™ eyewear models.

A sight frame and a sunglasses style for men, made of plastic derived from plant oil as well as temples made from bamboo - both naturally renewable resources that represent a more environmentally-conscious way to make eyewear.

A special project with which Marcolin embraces the philosophy of the American company, for years involved in promoting eco sustainability as a fundamental value and global approach, with the same commitment to the environment in mind, using recycled, renewable and organic materials.

A unique opportunity, for those who consider respect for the environment as a key criterion when making daily choices, to wear an ecological accessory without compromising the design.

Sunglasses, proposed in tortoise shell and black shades, respects the clean and minimalist style that characterises the brand. The sight frames, which come in the same colours, is also linear and understated. Each model is distinctive for its metal plaque with distinctive Earthkeeperslogo.

100% green DNA also for the cases, which are made from an exclusive trademarked and completely ecological material: Jacroki™, primarily made of a textile and leather alternative made with 80% cellulose fiber, 20% recycled paper and latex.

Timberland® Earthkeepers™ eyewear will be available at all best opticians starting from May.